Google AI Integration for Sales (GAIISE) – Outline

Detailed Course Outline

Module 1 - Gemini for Workspace Integration

Topics:

  • Use Case 1: Drafting Personalized Follow-Up Emails After a Meeting
  • Use Case 2: Creating a Tailored Sales Pitch Deck Outline
  • Use Case 3: Analyzing Sales Data in a Spreadsheet
  • Use Case 4: Drafting Initial Outreach Messages for LinkedIn
  • Use Case 5: Summarizing Long Email Threads or Documents for Quick Catch-up

Objectives:

  • Identify Gemini features applicable to specific sales tasks and personalized outreach.
  • Demonstrate the use of Gemini to draft tailored sales communications and client-specific messaging.
  • Compare the efficiency of completing sales tasks with and without the integration of Gemini features.
  • Explain the potential time savings and improved client relationship management gained by leveraging Gemini in sales workflows.

Activities:

  • 5 use case demos

Module 2 - Gemini Gems Integration

Topics:

  • Use case 1: Crafting tailored client engagement strategies for Key Accounts
  • Use case 2: Designing customized competitive playbooks and objection handling guides
  • Use case 3: Developing a proactive "pipeline health and risk" scenario analysis framework

Objectives:

  • Analyze the inefficiencies of manual sales processes that custom Gems can address.
  • Design and refine custom Sales Gems using effective prompting techniques to automate specific tasks.
  • Apply custom Sales Gems in relevant use cases to streamline sales workflows.
  • Explain the benefits of creating custom Sales Gems, including efficiency, clarity, and cost-effectiveness.

Activities:

  • 3 use case demos

Module 3 - NotebookLM Enterprise Integration

Topics:

  • Use Case 1: Creating a Centralized Product Knowledge Base for Q&A
  • Use Case 2: Deep Dive into Competitor Battle Cards and Intelligence
  • Use Case 3: Understanding Complex Client Requirements from RFPs/Discovery Notes
  • Use Case 4: Brainstorming and Outlining Custom Solutions Based on Past Successes
  • Use Case 5: Onboarding New Sales Hires with Curated Sales Playbooks and Best Practices
  • Use Case 6: New sales hires: Podcast-powered onboarding

Objectives:

  • Review the steps to upload sales performance data and create a notebook in NotebookLM.
  • Apply NotebookLM to answer specific sales strategy questions using the provided source materials.
  • Differentiate between summaries generated by NotebookLM and manually created ones.
  • Assess the reliability and accuracy of content drafted by NotebookLM by verifying its source citations.

Activities:

  • 6 use case demos